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| Microsoft Best Corporate Rep in U.S. |
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Wed, 31 Jan 2007 15:35:17 +000 |
An article in the Wall Street Journal this morning announced that Microsoft
officially has the best corporate reputation in the U.S., surpassing even
Johnson & Johnson. Here's a clip:
Bill Gates proved even more appealing than cuddly babies in the eighth-annual
Harris Interactive/The Wall Street Journal ranking of the world's best and worst
corporate reputations.
Top-ranked Microsoft managed to beat Johnson & Johnson, whose emotionally
appealing baby-products business had kept it in first place for a remarkable
seven consecutive years. In the Reputation Quotient survey conducted by
market-research firm Harris Interactive Inc., respondents gave Microsoft very
high marks for leadership and financial results. But Mr. Gates's personal
philanthropy also boosted the public's opinion of Microsoft.
You can read the full article (may require registration) by clicking here:
http://online.wsj.com/article/SB117019715069692873.html?mod=todays_us_marketplac
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